One of the best and most remarkable example of Marketing I've ever seen was just before the Beijing Olympics when the CEO of Lenovo (The Giant Chinese Computer Company that owns IBM) was answering questions on, from memory, CNN, regarding human rights issues in China, or so the interviewer thought...
In answer to a question about China's status in terms of it's human rights record, the CEO said:
"Well, just look at this new Lenovo laptop" He raised it up to the camera and gestured towards its fantastic design. "It's brilliant, its hi-tech, it's light, and it's only US$399 and it is in shops right now!
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