Doing laundry and just watched a show on TV about young men needing to improve their etiquette to "Maximise Their Personal Brand" in social and interpersonal situations. What? Yes. "Hi, my name is John and I'm a good guy, terms and conditions apply, past performance is not an indicator of future performance; and can I get a drink?.. & you are advised to seek professional advice regarding the overall cost of this exchange..and, as a product, I may contain traces of nuts."